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Case studies

Results that show up in rankings and revenue

A look behind a few real campaigns: the challenge, what we did, and the measurable outcomes our link building delivers.

Case study

B2B services company

9 months engagement
+312%
Organic traffic
9 months
41 → 67
Domain Rating
+26 DR
8 → 96
Keywords in top 3
non-brand
+148%
Demo signups
from organic

The challenge

Strong product, thin backlink profile. High-intent commercial pages were stuck on page two, capped by low domain authority versus entrenched competitors.

Our approach

  • Mapped 40 commercial keywords to specific money pages
  • 84 editorial guest posts plus 12 digital PR placements
  • Anchor-text plan balanced across brand, partial, and exact match
  • Internal-link recommendations to channel new authority
SuggestTool became our most predictable growth channel. We finally outrank competitors who'd been ahead of us for years.
VP of Marketing, B2B services company
Case study

E-commerce brand

6 months engagement
+87%
Revenue from organic
YoY
29 → 52
Category page DR
+23 DR
+341
Page-1 keywords
6 months
14.2 → 4.1
Avg. position
priority set

The challenge

Seasonal category pages plateaued just outside the top 10. They needed faster authority gains than fresh content could deliver before peak season.

Our approach

  • Niche edits into aged, relevant, already-ranking articles
  • Link insertions targeting 18 priority category URLs
  • Relevance-first vetting to protect a clean link profile
  • Phased velocity to keep growth natural through peak season
They understood the difference between traffic and revenue. Our best-margin pages are now the ones ranking first.
Head of Growth, e-commerce brand
Case study

Financial services company

5 months engagement
23
Tier-1 placements
DR 80-92
+560
Referring domains
5 months
+74%
Branded search
vs. baseline
55 → 74
Domain Rating
+19 DR

The challenge

A trust-sensitive brand needed authority links from credible publications to compete in a space where weak links actively hurt.

Our approach

  • Original data study built around shareable, quotable findings
  • Targeted outreach to relevant industry journalists
  • Expert commentary program for ongoing earned mentions
  • Digital PR layered on a foundation of editorial guest posts
The data study paid for the whole engagement on coverage alone, and the ranking lift was the bonus.
Chief Marketing Officer, financial services company

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